While I've tried to refrain from touting specific projects at my firm, this one I just couldn't resist. We finally made the plunge and spun up the first, of what should be many, blogs for the firm. As has been discussed before on Ron Friedmann's blog and Dennis Kennedy's blog, we felt it was time to take the next step in our marketing efforts and this seemed like the most logical choice.
Like many large law firms, we send out thousands of e-newsletters every month on behalf of various practice groups. Our greatest gains will come from an organic growth in readership, better search result ranking on Google, reduction of spam to our clients and a better delivery engine then e-mail. Also, because of the ease of use, getting posts on the site is much easier than in our previous newsletters incarnations. In less than a week of going live, the site has already had over 16,000 hits...Stay tuned, as we plan on having blogs setup for our labor, finance and technology groups.
Wednesday, February 09, 2005
In something that was probably long overdue, Aderant recently announced its intention to enter the 'FrontOffice' space with its first foray being CRM. While this can be viewed as a move to counter what Elite has long had available with its case management and Apex product, the timing is interesting with the recent Lexis acquisition of Interface Software. The product roadmap they've outlined in their release certainly is appealing, especially for those who are Aderant clients. When you factor in the luke-warm adoption CRM has received by lawyers, it's a risky move, but could be an industry shaker if Aderant can help shift CRM into the hands of lawyers.
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