While I've tried to refrain from touting specific projects at my firm, this one I just couldn't resist. We finally made the plunge and spun up the first, of what should be many, blogs for the firm. As has been discussed before on Ron Friedmann's blog and Dennis Kennedy's blog, we felt it was time to take the next step in our marketing efforts and this seemed like the most logical choice.
Like many large law firms, we send out thousands of e-newsletters every month on behalf of various practice groups. Our greatest gains will come from an organic growth in readership, better search result ranking on Google, reduction of spam to our clients and a better delivery engine then e-mail. Also, because of the ease of use, getting posts on the site is much easier than in our previous newsletters incarnations. In less than a week of going live, the site has already had over 16,000 hits...Stay tuned, as we plan on having blogs setup for our labor, finance and technology groups.