You guessed it! The blogging initiative we've put together at Sheppard Mullin was submitted to the Legal IT Forum for consideration of an award. This award could be not entered directly. Instead, the judges looked through all the entries and rewarded any special projects or initiatives that we deemed to deserve recognition.
From the Legal IT Forum announcement, "The winner demonstrated a striking piece of lateral thinking by shifting away from standard e-newsletters to the world of Blogging. From an original readership of 10,000, the winner's blogged content has surpassed 1,000,000 hits and averages nearly 10,000 hits per day and consistently appears on the first 5 hits for relevant search terms in Google and Yahoo. The winner of Legal IT Innovator of the Year is Tom Baldwin, Chief Knowledge Officer at Sheppard Mullin Richter Hampton, LLP."
This project really was a classic example of IT and Marketing working together. Our Chief Marketing Officer, Vickie Spang, took this idea and ran with it. Without the collaborative efforts of her group and mine, this project would have never been the success it is. My post on this idea months ago kicked started our efforts, but our Marketing group was instrumental in the adoption of blogs here at the firm.
And yes, that's me in the middle donning a kilt for the event. More pictures (thankfully none that are blackmail worthy) can be found here. If you haven't attended the Legal IT Forum, it's an excellent networking event, for senior level IT professionals at firms across the globe.