Business Week magazine ran a May 2, 2005 cover story on blogs, Webster proclaimed that the word 'blog' was the most looked up term in 2004, so it was only a matter of time before blogging make its way to the cover of Law Firm Inc. Vickie Spang, our CMO, and I made the cover. Good thing I asked them to airbrush some extra hair on for me :)The article in print provides an overview of what we've done at Sheppard Mullin, but also a very nice summary of other law firm's blogging initiatives. The online version is a bit more condensed. It does include some good quotes from partners at our firm who've been involved with blogging as well as law firm blogging veteran, Kevin O'Keefe, CEO of Lexblog, whom we use to design and host our blogs. If you're just starting out with blogging, or want to understand what's involved to get a blog up at your firm, this is certainly a good primer to get you started.
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